Fair Food Program label finds its first home in Whole Foods!

Fair Food Program label finds its first home at Whole Foods! A point-of-sale display singles out Fair Food Program tomatoes in a Southern Region Whole Foods produce aisle. The sign reads: “Whole Foods Market was the first US supermarket to join the Fair Food Program.  As a partner, we pay a Fair Food Premium on Florida tomatoes that goes to the workers in the form of a bonus. All of our Florida tomatoes come from growers who follow the Fair Food Code of Conduct, which protects workers’ human rights, including safe working conditions, and a better wage.” Fair Food Program label appearing in Whole Foods stores in Tennessee, Alabama, Georgia, Florida, South Carolina and North Carolina today, will continue to expand where Fair Food Program tomatoes sold… Just over one month ago we revealed to the world the freshly-minted Fair Food Program label, an attractive image of a proud female farmworker that declared that the tomatoes she picked had been harvested under the protections of the CIW’s Fair Food Program.  The logo – “Consumer Powered, Worker Certified”: Today, just over one month later, that fresh new image and logo are displayed prominently in Whole Foods stores throughout the company’s South Region, and will continue to expand through Whole Foods stores wherever Fair Food Program tomatoes are sold... Check out more on the label's first public appearance over at the CIW website!

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